The first thing I noticed was that the new station has to determine how much time each story is going to use of the alloted time. The first couple of stories were longer and seemed to have the most importance. Each report there on after were shorter and shorter. Another thing I noticed was the first stories were the horrible stories such as domestic violence and a death investigation. People want to hear all about the bad news right? The good stories were toward the end such as comic books or "Joe the plumber." The good stories seemed to be a little irrelevant, but I think it's good that they include positive stories in the news.
They also worked on keeping the viewers tuned in. I know a lot of people who watch the news only for the weather. A tactic they used was to talk a little bit about the weather towards the beginning and then viewers had to stay tuned to watch the rest of the weather segment later in the program. They also kept the good information for last. When I watch the weather, I want to see the seven day forecast. They saved that until the very end of the weather segment. Another tactic they used was before commercial brake they told you the stories that were coming up next, just like a regular television show. They even showed the next program that was on after the news to help advertise channel 6 network as a whole.
The rhetoric they use was logos to persuade you to keep watching their news, Koin 6. After every story the reporter/journalist repeated who they were and what show they represent, channel Koin 6 news. They used logos because they were objective and stuck to the facts.
No comments:
Post a Comment